Personal Brand
Client
Dharma Teacher
Industry
Personal Brand
Year
2025
(01)
Project overview.
Martin needed a cohesive social media presence that could effectively communicate his diverse wellness offerings while maintaining his authentic voice. We developed a comprehensive content strategy that showcased his courses, retreats, books, and documentaries across multiple platforms.
We helped Martin present his diverse offering: online courses, retreats, books, documentaries, and global collaborations through social media. We ensured that every post reflected his voice and brand identity, making it easy for followers to understand and connect with his work.
Our strategy focused on creating authentic, engaging content that showcased the depth and breadth of Martin's work while maintaining consistency across all platforms. Through careful content planning and strategic posting schedules, we transformed his social media presence into a powerful tool for connecting with his audience and building a community around his teachings and offerings.
(02)
Challenge.
Martin’s social presence was consistent, but lacked the structure needed to highlight the full value of his work. Although he was actively sharing and showing up online, his diverse offerings weren’t clearly connected to his content. With no framework tying his message to his services, followers could engage with his teachings without fully understanding how to go deeper or work with him.
(03)
Result.
Follower Growth: from 4,543 → 4,870 in the last quarter (+7.2% growth)
Engagement per Post: Increased from 101 → 337 at peak, showing content resonance
Audience Quality: Improved engagement rate in months with smaller reach (e.g., September), indicating a loyal and intentional audience
Consistent Brand Identity: All posts reflected Martin's voice, tone, and brand, keeping content aligned with his projects and website
(04 Projects)
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