Medspa Newsletter
Client
Wildcrafted
Industry
Health
Year
2024
(01)
Project overview.
A family-owned Medspa needed an email marketing strategy that authentically communicated their values while nurturing existing clients and welcoming new ones. We devised personalized campaigns that balanced storytelling with strategic content to build trust and drive engagement.
We developed an email marketing program for a family-owned Medspa. The campaigns nurtured existing clients and welcomed new ones, sharing the brand's story and values, highlighting and introducing new services, and guiding clients toward seasonal promotions.
Our approach focused on creating a warm, personal connection with clients that reflected the family-owned nature of the business, while strategically introducing services and promotions that would drive engagement and bookings.
Through carefully crafted messaging and thoughtful campaign timing, we helped the Medspa build stronger relationships with their client base and increase awareness of their comprehensive service offerings.
(02)
Challenge.
The medspa was consistently collecting client emails, but using them solely for appointment confirmations. While this supported smooth scheduling, it left a meaningful opportunity untapped: clients weren’t being guided, nurtured, or educated beyond their visits. With no strategic email communication in place, the brand wasn’t able to share its story, highlight services, or build deeper relationships that could encourage repeat bookings and seasonal promotions.
(03)
Result.
Built stronger client relationships through clear, helpful communication
Reinforced the medspa’s family-owned values and trusted reputation
Guided clients toward exploring services and seasonal offers
Increased opportunities for repeat bookings and add-on treatments
Turned email from an appointment tool into a strategic revenue channel
(04 Projects)
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