Business Launch
Client
Natural Essence
Industry
Health
Year
2024
(01)
Project overview.
Launching a postpartum care service in Washington required introducing a concept well-established in Asia but relatively unknown to the target market. We developed a comprehensive paid advertising strategy that educated new mothers about professional postpartum support while building brand awareness from scratch.
We helped launch a postpartum care service for new mothers, introducing a concept popular in Asia to the North American market. Our paid advertising strategy educated the target audience about the benefits of professional postpartum support while reinforcing the brand's identity and values.
This required a comprehensive approach that not only introduced the service but also educated new mothers about the importance of professional postpartum care, addressing cultural differences and building awareness in a market where this type of service was relatively unknown. Through targeted campaigns and carefully crafted messaging, we successfully positioned the service and built initial audience engagement across digital channels.
(02)
Challenge.
Postpartum care services are common in Asia but virtually unknown in North America. We were launching a service that most new mothers had never heard of, requiring extensive education before any conversion could happen. The challenge was building awareness and trust from zero, addressing cultural differences in postpartum care expectations, and creating campaigns that resonated emotionally while educating the market about a completely new concept.
(03)
Result.
Successfully positioned a new service in the North American market
Educated new mothers on professional postpartum care and integration into parental routines
Built initial audience awareness and engagement across digital channels
Attracted 700+ interested followers across platforms from paid media
(04 Projects)
More projects.
Hungry for more? Here's some more articles you might enjoy, authored by our talented team.
